Founded in the heart of Frankfurt’s Bahnhofsviertel, an urban district known for its diversity and dynamism, next PR has grown over the years into a well-established name in strategic digital communication. Launched by Fabian Parusel and Christian Rosenberger, the agency has undergone continuous transformation. Today, it is solely led by Fabian Parusel, now operating from Bad Honnef, where he brings a fresh perspective from the Rhineland to his creative practice.

Under the guiding question “What’s next?”, next PR continues to pioneer future-oriented marketing solutions. Its current core lies in web development and AI-based automation. Every project is designed to foster both relevance and resonance, avoiding generic campaigns in favor of tailored communication strategies that reflect the identity of each client.

What distinguishes next PR is the synthesis of journalistic insight, technical proficiency, and design sensitivity. Fabian Parusel, a trained science and technology journalist with over 15 years of experience, embodies this interdisciplinary approach. Together with a well-coordinated team of consultants, creatives, and developers, he works toward creating long-term visibility for companies and institutions.

Fabian Parusel also engages with broader social issues. One notable example is the art initiative “Lost Christmas – Weihnachtswünsche aus der Elbestraße”, which he co-initiated. The project brought the topic of homelessness into the center of public discourse – visibly and emotionally resonant within the urban community.

To support the establishment of next PR, Fabian Parusel and Christian Rosenberger received a loan of EUR 40,000 through the Frankfurter Gründerfonds program in 2018. Today, next PR is not just an agency but represents a communicative ethos: straightforward, creative, and impactful.