With Augenweide Beauty Matters, Mehtap Hatipoğlu, already in 2010, created a space that consciously and individually combines beauty and well-being. Her approach goes far beyond conventional cosmetics: beauty is not merely to be seen, but to be felt – in harmony with one’s own bodily awareness and a sustainable lifestyle.

The studio offers a wide range of high-quality treatments, including cosmetic facial treatments, natural skincare, brow and lash design, and wellness massages. All products used are carefully selected: cruelty-free, predominantly sourced from sustainable production, and free from harmful ingredients. The focus is consistently on achieving natural results – emphasizing gentle care rather than intrusive trends. This philosophy particularly appeals to health-conscious and mindful clients.

With over a decade of experience, a steadily growing client base, and an excellent reputation within Frankfurt’s beauty community, Augenweide Beauty Matters has established itself as a recognized and respected institution. The studio’s elegant and tranquil atmosphere offers a deliberate counterpoint to the often fast-paced beauty industry, providing a place where genuine relaxation and personalized consultation take center stage.

The concept is shaped by a strong commitment to service: flexible appointment scheduling, customized care programs, and comprehensive, individualized consultations are integral elements. Through continuous professional development and a commitment to innovation, Mehtap Hatipoğlu ensures the enduring high quality of her offerings.

In 2010, to further modernize the studio and expand her range of services, Mehtap Hatipoğlu received a EUR 30,000 loan through the Frankfurter Gründerfonds.
 With Augenweide Beauty Matters, she demonstrates how craftsmanship, holistic approaches, and authentic values can be successfully combined in a sustainable business model.